Meanwhile Back On The Farm
Creative Director • Brand Strategist • Marketing Lead
I lead all creative and strategic marketing initiatives for a local handcrafted leather goods brand, managing everything from product storytelling and photoshoots to web strategy, email marketing, and digital ads. This role is a blend of vision and execution—deeply collaborative, constantly evolving, and always centered on growing the brand thoughtfully while building strong relationships across teams.
Complete Shopify Website Redesign
Custom Landing Page Designs
Custom Landing Page Designs
UX/UI enhancements | App Integrations
UX/UI enhancements | App Integrations
Custom Landing Page Designs
Custom Landing Page Designs
Seasonal Print Materials & Photography
Seasonal Print Materials & Photography
Seasonal Print Materials & Photography
Meanwhile Back On The Farm
Creative Director • Brand Strategist • Marketing Lead
I lead all creative and strategic marketing initiatives for a local handcrafted leather goods brand, managing everything from product storytelling and photoshoots to web strategy, email marketing, and digital ads. This role is a blend of vision and execution—deeply collaborative, constantly evolving, and always centered on growing the brand thoughtfully while building strong relationships across teams.
Moore & Giles, Inc.
Brand Management, Graphic Design
Hired to take existing brand and create an in-house branding, marketing and design department for a leather manufacturing company. Oversaw branding for four divisions of company: residential, hospitality, bags and aviation leather. This included all print design work, management of website redesign and trade show designs. In charge of all product photography, either personally doing in-house photography or in some cases, managed contract work. Worked directly with sales reps, bag designers and trade show sales to create consistency for the brand.
company brochure design & photography
company brochure design & photography
company brochure design & photography
company brochure design & photography
company brochure design & photography
Ad Design & photography | hospitality design magazine
Ad Design & photography | Interior design magazine
Ad Design & photography | hospitality design magazine
Ad Design & photography | hospitality design magazine
Ad Design & photography | Interior design magazine
Moore & Giles, Inc.
Brand Management, Graphic Design
Hired to take existing brand and create an in-house branding, marketing and design department for a leather manufacturing company. Oversaw branding for four divisions of company: residential, hospitality, bags and aviation leather. This included all print design work, management of website redesign and trade show designs. In charge of all product photography, either personally doing in-house photography or in some cases, managed contract work. Worked directly with sales reps, bag designers and trade show sales to create consistency for the brand.
Logo Design
Logo Design
Prototype Advertising
Editor-In-Chief & Graphic Designer
Print design and photography for clients across the Lynchburg area including Centra Health. Promoted to editor-in-chief and senior graphic designer for the Lynchburg Living bi-monthly magazine.
Prototype Advertising
Editor-In-Chief & Graphic Designer
Print design and photography for clients across the Lynchburg area including Centra Health. Promoted to editor-in-chief and senior graphic designer for the Lynchburg Living bi-monthly magazine.